A brief insight into what's involved in Search Engine Marketing (SEM)

1. Do a keyword analysis using tool such as offered by Overture
2. Use Wordtracker by creating a Wordtracker project. Wordtracker best keyword tool.
3. Study competitors keywords and phrases
4. Consider dashes/hyphens in your domain name ie racing-cars.co.uk
5. Analize your web site using a tool such as this
6. Readjust your keyword stratergy and repeat until you get the results you want.
7. Use the Google tool bar to check your ranking
8. Consider using Google pay-per-click (Adwords) to get a better ranking
9. Use link building techniques to promote your URL.
10. Search Google for the keyword "add url" to find sites to add a link
11. Search engine search bots don't read browser side run scripts they do read server side run scripts
12. Use the following to search with Goggle for specific URLs - allinurl : keywords
13. Search "keyword keyword" and not keyword keyword to find exact phrase.
14.  Use 404 error page technique to cover page not found.
15. Use the 20: 40: 40 rule - 20% infrastructure: 40% Content: 40% inbound links (most website owners don't do this big error)
16. Paid search (Pay per Click) is 9% more successful but only short term compared to optimisation - www.websidestory.com .
16. If you want to use a specialist SEO company then search Google for 'search engine optimisation' forget any not on first 3 pages

 

 

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Search engine map   Linking notes  Other Notes   Dti  Key to Success